Tuesday, November 01, 2005

Howard Stern Shaking up the industry

Howard isn't leaving terrestrial radio until Dec. 16th, and Infinity has been really jerking him around. They blame him for the problems they are having when the reality is the stagnant radio market. They relied on him for years to bring in Billions of dollars in revenue and now that he is leaving they have to actually work for a living. They are crapping in their pants now and I feel no pity for them. They brought it on themselves with limited playlists, annoying DJs and way too many commercials. As far as I'm concerned, my Sirius radio and my iPod have completely eliminated any need for local radio.

Whether you like Howard or hate him, he has an enormous influence on the industry. If Rush Limbaugh, Bill O'Reilly, or Don Imus left the airwave, it would not have a negative effect on the industry. Stern leaves and the largest radio corporation completely changes its business model and some radio stations (that carried Howard's show) went from #1 in their market to #20.

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